Marketing Strategy & Consulting
Entertainment marketing strategy and consulting.
- —15+ years experience
- —specializing in growing brands into industry leadersspecializing in growing brands
into industry leaders
Welcome. I'm a marketing executive and consultant with deep experience across the entertainment industry, including work with Company 3, Technicolor, Picture Shop, and Ghost VFX. I specialize in building and growing world-class creative brands through integrated marketing, brand strategy, compelling content, communications, strategic partnerships, and industry engagement. Based in Los Angeles, I work with clients both locally and globally through hybrid and remote engagements.
Scroll down to discover my process, explore real-world examples of my work and the results it achieved, and learn about the working model.
MY PROCESS
Define
Engagement begins with deep exploration. I audit your brand, map the competitive landscape, and develop a clear strategic foundation, identifying where you are, where you want to go, and what it will take to get there. Discovery, brand audit, strategy development, and positioning.
Create
Strategy becomes substance. I build the assets, systems, and narratives that define your brand in the market, crafted to resonate with the right audiences and built to last.
Amplify
Great content earns its reach. Through a bespoke integrated marketing strategy, I distribute the content I've created across the right channels to grow total audience, re-engage current clients, and put your brand in front of the right prospective clients. It is marketing that doubles as business development, built to be unique and compelling amidst the noise and competition.
MY WORK
A selection of my marketing work across key categories including brand identity + website, events, videos, social, thought leadership & press, industry & emerging, and sales support.
Brand Identity + Website
Led an outside vendor to develop a new visual system, brand identity and guidelines for Picture Shop. Project managed the full website build including asset gathering, SEO optimization and UX, collaborating across executive leadership and sales to create an intuitive client experience with clear calls to action to support business development.
100
Clients and prospective clients attended (KPI met)
ASC Night hosted by Picture Shop, Barco, and ShotDeck
Picture Shop is a leading post-production company whose core client base is cinematographers. A marketing-driven client event designed to deepen relationships with working cinematographers and attract new business. Produced in partnership with the American Society of Cinematographers, the evening featured a curated invite list, an industry panel hosted by ShotDeck, and a live Barco Cinema projector demonstration, bringing together clients, prospects, and industry partners in a high-impact setting.
$1M+
Revenue influenced through sales (KPI met)
One Minute Continuous Take Drone Video
Company 3 (formerly part of Deluxe Entertainment) is a global post-production company whose clients include directors, cinematographers, post-production producers, and studio executives. Developed the concept for and produced a one-minute continuous take drone video in coordination with DJI and RealD, showcasing Stage One, Deluxe's new state-of-the-art theater space that the sales team wanted to introduce to clients and prospective clients in a compelling, differentiated way. The video launched on YouTube and was amplified across organic and paid social media campaigns, as well as a direct newsletter email to clients developed in coordination with the sales team. The email achieved a 70% open rate.
"Insane. Can't wait to grade my next film there!"
Linus Sandgren, Oscar-winning cinematographer (La La Land, No Time to Die)
10M+
Views (KPI met)
Short Form Videos With Clients & Influencers
I plan the concept, development, production, and amplification for short form video series featuring leading filmmaker clients, maximizing reach through collaborations across social channels. My brands are elevated by association with popular and acclaimed filmmakers while supporting their work. Interviewees have included The Duffer Brothers (Stranger Things), Eli Roth (Thanksgiving), Joseph Kosinski (Top Gun: Maverick), Fede Alvarez (Alien: Romulus), Niki Caro (Mulan), among many others. The videos also double as sales collateral for the team to engage with prospective clients. Original content series I've developed include The Storyteller Series for Technicolor and Behind the Look Instagram reels for Picture Shop.
50K+
Followers (KPI met)
Growing an Industry-Leading Instagram Presence from the Ground Up
Picture Shop is a leading post-production company whose core client base is cinematographers, directors, and studio executives. Grew the brand's Instagram account from fewer than 500 followers through a combination of earned and paid growth strategies. Developed a content editorial calendar that established a consistent, compelling drumbeat of posts. Launched industry influencer campaigns to extend reach and credibility. The goal was to establish a strong brand presence with a large, engaged following, while growing the client and prospective client base on the platform to directly support business development.
100+
Earned Media Placements
Writing, Pitching, and Securing Earned Media in Leading Publications
Earned media is one of the most credible and cost-effective ways to build brand authority. I monitor the trades daily, develop and refine story pitches, conduct interviews with key talent and executives, and handle timely outreach to secure placement in the publications that matter most to the entertainment industry. Through established relationships and a deep understanding of what editors and journalists are looking for, I consistently place clients in Variety, The Hollywood Reporter, American Cinematographer, IMDb, VFX Voice, and other key industry publications. When needed, I also work with specialty PR vendors to maximize reach and tap into their deep expertise.
500+
Prospective client relationships (KPI met)
Establish and manage key industry and emerging filmmaker partnerships and initiatives
Through deep networking and long-standing relationships, I've established industry partnerships with Sundance, Women in Film, Google, Film Independent, Ghetto Film School, the American Society of Cinematographers, SXSW, and many others. These partnerships have directly connected the next generation of filmmakers with my brands and our creatives and sales teams, leading to tangible revenue and earned major studio projects down the line. Connecting with young prospective clients isn't optional, it's essential for any brand that wants to own the future of its market.
The Working Model
Eric Jordan Baker
Strategy & Leadership
- Set brand and marketing strategy
- Create content and secure collaborations
- Develop content strategy and editorial calendar
- Communications and media relations
- Partnerships and industry engagement
- Manage internal teams and vendors
- Report progress, KPIs, and recommendations
AI Agent & Internal Team*
Execution Support
*applicable if there is an existing marketing infrastructure
- Existing website development and updating
- Assist with asset creation as needed
- Assist with analytics and reporting
- AI Agent assists with execution on marketing initiatives based on my directive, taste, expertise and guidance
Specialist Vendors
As Needed
- New website, advanced UX
- Select video production and photography
- Paid media and collabs
- Event production support